PORFOLIO

Product Sourcing Plan For Multi-Brand Retailer:

LISA SAYS GAH

    BY GRACE LI  

NOV - DEC, 2018

This product sourcing and assortment planning project is focusing on an innovative, cult-loved sustainable fashion brand, Lisa Says Gah, a new multi-brand retailer, based in San Francis- co, featuring a. The project is divided into three parts: brand analysis, vendors analysis, trade shows research, proposals for new additional brands and sales projection for 6 months to complete the existing and expand the existing merchandise.

STORE OVERVIEW

Shoes

Apparel

Accessories

Parties

Cosmetics

Distribution Channel 

Store:

90 Moss St, San Francisco, CA 94103

Online:

 https://lisasaysgah.com

 

Classifications 

- Women’s Apparel  (Price Range:$ 49.9- $ 695)

- Women's Shoes

- Women's Accessories 

- Cosmetics 

    

CORE BRANDS

Ganni
Lisa Says Gah
Rolla's 

NEW BRANDS

CAREL PARIS 

Paris Based Brand

Classification:

- Women’s Shoes

- Price Points: $215 - $ 700

Wholesaler in States: Opening Ceremony 

Reasons Why: 

- Minimalistic design 

- Attended NY fashion week

- Exclusive collaborations 

LOVECHILD 1979

Copenhagen Based Brand

Classification:

Women’s Apparel

Price Points:  $ 79 - $ 800

 

Reasons Why: 

- No wholesaler relationship in U.S.

- Attended Copenhagen fashion week 

- Other Copenhagen brands carried 

BEATRICEB

Italy Based Brand

Classification:

Women’s Apparel

Price Points: $ 75 - $ 829

Wholesaler: ModeSense

Reasons Why: 

- High-end luxurious design 

- Attend COTERIE trade show in NYC 2019

- Great option for brand extension and develop      higher price points products 

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